Consumer Marketing for Generation Y
Written by Erica Campbell, Gillian Luce and Kimetha Hill
â € œGen yours, Estimated â € â € œEcho Boomers, œMillennials â € â €, â € â € œNet Generation, â € â Children œTrophy €, â € whatever you want to call them, are you ready for the market for them? The largest generation since the baby boom, the Generation Y is defined by its number. Generation Y, born between 1977 and 1994, represents more than 70 million people in the U.S., equivalent 20% of today € ™ s population. 1 Growing up in the era of technology has a definite advantage. In a world where video YouTubeTM, MySpacea ® a group of friends and common jargon, including terms such as â € ~ OMG, â € ™ â € ~ LOL, â € ™ â € ~ I Facebook you, â € ™ â € ~ Bhim, â € ™ and â € ~ I Tweet, â € ™ to create and maintain relationships with consumers has become increasingly difficult, forcing traders to go beyond traditional family and the strategies and techniques.
Web 2.0 platforms, mobile devices and video sharing sites are not just evolutionary changes in the marketing world. They are revolutionary. As merchants have to reach Generation Y through an integrated marketing strategy that includes advertising on multiple platforms including print and Internet networking sites social video sharing sites, text messaging, mobile web, etc.. In a study by Reed and Mastrodicasa: œResearch in â € â The Net.Generation € ~, â € ™ â € which found that 97% of students owned a computer, 94% owned a cell phone, and 5 6% ownership of an MP3 player (iPod, Zune, Sansa, etc.) In that same study, 69% of students surveyed reported having a Facebook account, 28% reported owning a blog and 44% reported reading blogs.
Who are they?
Generation Y is well educated and have a social and economic impact. They are very independent, due to divorce, child care and single parents. According to NAS Recruitment Communications, which were raised by â € œactive parents, â € which gave the children lots of attention. They are very knowledgeable about technology and thrive on networking and connecting with friends and families through instant communication. Generation Y, also known as Millennials, are considered more efficient-taskers who get things done faster and better than your competition. Millennials often can be curious, expressive and impatient while demanding immediate gratification.
How get Gen Yâ € ™ s attention?
Having your message available on multiple platforms. Rental media SolutionsTM achieves this allows tenants to find apartments at any time, any place and tries to position his apartment listings in more places to consumers. With over 2 million publications distributed monthly throughout the country, 2.4 million visitors each month to its Web sites, over 13,000 text messages to customers, more than 2,000 customers who use online video for rent media solutions offering more points of contact for apartment listings than anyone in the multi-housing industry. Here are four tips on how you can successful involvement with Generation Y in this ever-changing marketplace:
- Be available 24 / 7:
Today, the Consumers are collecting information when and how you want. Generation Y, in particular, has become accustomed to instant gratification and they prefer to receive lots of votes to OFA. They tend to be impatient and want immediate answers. So take that examination intoa when marketing. Besides its website and advertisements in our web sites, also consider a blog. As mentioned above, 44% of participants from the A and study Junco Mastrodicasa reported reading blogs. Thata € ™ sa great audience! Mediaa Rental Solutions allows prospective renters to find apartments, 24 / 7 through of our websites, profiles of social media, our application iPhoneTM, the mobile website and the text messaging.Incorporate For Rent Media Solutions Product € ™ text messaging in their advertising. This allows the applicant to send a flat text message with his property ™ € s unique keyword to the short code   47368 (4RENT). The keywords in the property can be seen in the leasing banners, yard signs property, and For Rent Media Solutions magazine € ™. By texting the keyword, applicants for apartment receive a text message response with information about the specific property. Property managers can also use the service to send personalized messages toa special promotion potential tenants as well as important messages and alerts to its current residents. - Listen:
Gen And it is very powerful and expressive, making his point is important to them. Listen carefully to your wants and needs and analyzing their behavior. A study by Cone Business in September 2008, 93% of people using social media, create a Company A should have a presence in the media social and 85% believe a company should be more thana just have a presence and also must interact with their consumers through social media. For Rent Media Solutions continues to push to be more social and find new ways to make your consumers.  ForRent.com adopted a strategic approach to entering and obtain social and take their efforts to the next level with sites like Facebook, MySpace, YouTube and Twitter to maximize reach.For out Their Rent Media Solutions likes to promote information of its users and wants to hear what    want to provide a better apartment search experience for them. The company continues diligently with customers whenever they have any questions or comments if this is a message sent in the form of an email message from MySpace, YouTube a review video, the message from Facebook either a Tweet. Commitment to providing consumers a better experience for them, while also giving businesses of votes. - Be creative:
Generation Y likes to mix it up and keep it new. So their advertising that they have to be creative in order to capture their attention. Things youâ € ™ ve done in the past may not necessarily work for the future. Be innovative and think outside the box is vital! ForRent.com launched its annual seconda a video contest on April 1. The œReady2Move â €? A race in € http://contest.forrent.com/ applicants for apartments ForRent.com asked to tell in 60 seconds or less video for which they are ready for a decision, A, for the chance to win 10,000 dollars. The concept offers users greater flexibility with their responses    and also allows plenty of room for fun and creative interpretation. - Go Green:
The green revolution is more important for members of Generation Y than it ever was in Generation Y past. has grown with efforts to help save the environment and help preserve it for future generations a. Therefore, they are much more likely to change their views about a company, if       know they are committed to conserving resources and finding innovative ways to friendly. to be eco-Rent Media Solutions understands the enormous impact that business can have on the environment. Here are some ways we're helping to protect the planet: a complete newsprint pages are printed on recycled paper and insert our cards are printed on a press that uses UV inks   not and do not emit hazardous VOCA € ™ s in atmosphere.We also recycle the metal for the plates, and ink / water / fountain solution. Besides using organic methods our business practices, we also go a â € ~ green tips € ™ and green living blogs for tenants of apartments and property managers. These suggestions range from using â € ~ Green € ™ the products to clean your apartment, purchasing energy-efficient applications, ways to save on water, heat and electricity and how apartment Cana communities benefit from â € ~ going green.â € ™
The conclusion is that Generation Y is making waves. Understand the needs and wants of Generation Y is one of the most important steps in marketing to them and retain those customers. Â In order to reach Generation And brands need to keep your simple advertising available, be authentic, be modern and be there, giving them what they want.
Source: 1 Census Bureau
About the Author
In my current role, as Interactive Marketing Coordinator, I help develop, execute and optimize a social media strategic plan across multiple channels. This would include blogs, social networks, video sharing sites, and other conversational media. I also spend a great deal of time building relationships with consumers, social media influencers, and bloggers to generate awareness of For Rent Media Solutions brand.
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