David Beckham Deal With Sharpie
David Beckham, whose autograph is one of the most coveted in the world, will become Sharpieâ € ™ s global ambassador on a global marketing campaign fully integrated initially rolling out in the United States in early March and in the UK from May.
Sharpie, a flagship brand of Newell Rubbermaid, will use Beckham € ™ s status as an international sports star to increase awareness of Sharpie not only as the preferred autograph marker, but also its many creative uses.
â € œLike the Sharpie brand, David embodies individuality and creative expression, â € said President Sharpie Global Business Unit of Howard Heckes. â € œHe is the rare athlete who transcends nationality and sports to attract worldwide attention, making him the perfect ambassador for Sharpie marker users who are as passionate about the bold mark of a Sharpie as they are of color, variety and almost limitless uses of € product.â
Heckes says the agreement presented to Beckham in a marketing campaign global key regions worldwide, including Europe, North America, Latin America and Asia Pacific.
â € OEI have always enjoyed sign autographs for people, especially because I love to get my signature ™ € heroes when I was younger, â € said David Beckham. â € OEI love to use Sharpie markers, so itâ € ™ sa natural choice for me to work with them.â €
Full details of the Sharpie-campaign of Beckham which also include print and online advertising, promotion and in-store support, will be announced in May.
Sharpie has a long history of sports sponsorships in the United States. Among the elite athletes Sharpie has the name previously associated with are € ™ s NASCAR Dale Earnhardt Jr. Football Pro receiver Terrell Owens, Hall of Famer Steve Young and Howie Long, and legendary golfers Arnold Palmer and Gary Player. Many athletes use Sharpie markers to sign autographs because they leave a bold, permanent mark.
For more information on how you can have your Sharpie pen mark for commercial or promotional contact Stuart Warne on 01273 632592, e b2b.sales www.newellcocgpp.com electrónico@newellco.com or visit.
About Sharpie ®
During more than 40 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience. Newell Rubbermaid Office Products Group, maker of the markers of Sharpie ® is a world leader in the manufacture and marketing of writing instruments, art products and office organization and products technology, including well-known brands as Paper Mate ®, Sharpie ®, DYMO ® parkera ®, Waterman ®, EXPO ®, uni-ball ®, and Rolodex ®, among others. Sharpie markers ® launched in the UK in 2007. The range comprises 12 Sharpie colors besides silver metallic new and seven types of art including Sharpie Retractable, Fine Point Sharpie, Sharpie Mini Sharpie Twin Tip, Sharpie Professional Sharpie Sharpie Flipchart and CD / DVD Marker. For a number of stockists please Sharpie http://www.sharpiebuddy.co.uk visit.
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