Social Media. Is it worth the effort?
A great hype has been generated recently in marketing circles on social media and its ability to serve as a tool effective advertising. Everywhere advertisements and sales pitches are emerging promising to teach the "secrets" to seize this great opportunity marketing, and there is no end to the numbers of people who insist that if no bandwagon now, you'll lose out.
But there is another bit of hype that is starting to come forward. And the distant voice in the background that was drowned by the emotion of the moment, but if listened to carefully, it might be the only one making sense. It is a voice which read: "Slow down, use your common sense."
The truth of the matter is, the features inherent in the media dramatically limited its usefulness. If in doubt, all you need do is try to find itself more than a handful of individuals who have had only limited results in the use as a marketing tool. Finding them is not easy. And yet there is no end to the flow of enthusiastic experts insist they can show how get great results using. According to them, if you're not getting great results, it must be doing something wrong and they are precisely the people who will help to do well.
But what if it really is not you? What if I do not have better results than you? Is there a secret? Is there any way special to do? Or is there something more at work here are responsible for poor results?
With the advent of MySpace, FaceBook, and other forms of networking sites Interpersonal and his rise to prominence, it is natural that vendors in the near term to zero in this Internet phenomenon. Anything that identifies, concentrated, pens, and connects directly to a hearing is for red meat vendors increasingly hungry. But I think a fundamental feature of social media is being spent by high in its quest to exploit its growing audience.
That is a very well announced on this label media. "SOCIAL" MEDIA.
Think a moment. The social media. What is meant by this term? In short, this is a tool for social interaction of individuals.
The vast majority of people do not join social networks for anything else means that interaction with friends and family. In addition, this method was not designed as a marketing tool, so it lacks the necessary skills, such as targeted advertising. Before you say "However, Facebook and MySpace to target their ads directly to their members based on information taken from your profile! "I remind you that the ads are being placed by the owners of the applications given, not sellers. Is marketing themselves in this instance, who are the customers, and are the owners of media, which are making the sale. And not to its members, but to you, the advertiser. Fully backwards, if you are a seller not you think?
But it is still oriented and advertising? Technically yes, however, the marketer only have the option to purchase an ad, just as you would anywhere, and Google or Yahoo. Therefore, there is no real advantage there. Worse, these results show ads again and again, becomes very weak for their investors. A marketing manager social media reported campaign "of 10,080 impressions only had 8 clicks. That does not sound like an effective means to me.
But what we're seeing is, the dealer who really want to use the media to promote their own product, service or brand directly using the services for the application. And this is where it really becomes clear, is barking up the wrong tree.
People want to be entertained in FB or similar sites, not asked to buy something, or to receive endless friend requests from vendors evident. But in the rush to make the sale, thousands of traders are being ignored entirely to this fact, or worse, the rationalization of the trash.
Few if ad campaigns really go anywhere with the media social, and those are accidental or well funded, professionally designed and built specifically to take its natural features such as Video organic forwarding intelligent, interesting or funny. Otherwise known as "go viral". The problem is that it lends itself well to all, and the sale of a product not always be smart or funny or interesting. In other words, they managed to Squeak through that hardship that I am talking about here.
Online, the tendency is to actively avoid the publicity of the target audience. This is easily seen in the uproar that occurs when one of these giants of the media social, begins to fall in advertisements for their services after a period of service of notices free. Because the public is not there for that, not interested, and feels uncomfortable. You may have heard or remember at least two cases of FaceBook user gets big reaction on advertising. Why? Because users are there for social interaction and not run by the sellers. It is a free media, so some users accept advertising will take place, and basically accept and ignore that as part of the necessary noise. Kind of like going to your mailbox, and dropping the spam in the trash on the way back to your door without looking even more than what is needed to identify it as rubbish, (like me and perhaps that readers do). Hence the 10,080 impressions, and only 8 clicks.
It has been forgotten in the zeal to exploit this new medium, part of the appeal of the Internet was, and remains, that it was free. Well, apart from paying for your current Internet connection. You could do your thing and enjoy the ride. It was a great break from TV, radio, theaters, etc. that have been flooded, and become indebted to advertising. No baby business, and decide what I see and I see!
But what happened when the network became popular and sellers realized? We have ads banner. Well, it was assumed they were large, for a while. So what happened? People get sick of MS, and a marketing ploy born free services as Geocities, where you pay to get rid of the publicity!
Then we had pop ups, pop unders, redirects. The vendors were happy. So what happened? Another set of marketing arena opening a new selling pop-up blockers, protection to redirect, to get rid of the publicity! Ironic and instructive at the same time, eh?
Sounds somewhat like zero net reader? This great little service had a great hook. "Free Internet!" They exclaimed. All I had to do was accept an advertisement on the bottom or top of your browser. And if you paid for the service, you can get your advertising service Free. See the trend here? Advertise when it hit the Internet almost immediately to the very person who has had for decades outside the Internet. Who would not be complaint of all the ads interrupt our TV shows? Then we had cable television, where the big attraction was, wait, …… Without advertising! As regards the public, free advertising equals "good" and are forced to accept ads equals bad. Something the media great learned and began to manipulate a while back. Common sense yes, I know. But common sense seems to be totally ignored in the push to turn the social media in the next major source of advertising revenue.
The important question is whether, why all this? Who is behind the growth of these tools specifically designed to eliminate the advertisers? Simple answer? Users who do not want to be interrupted from their planned activities by advertising. They do not want to spank marketing, when all I want to do is have a little fun or work. If not for their ailments, their members and the wishes of the majority of this market have eliminated any of these products or services designed to protect the advertising would have been in demand. In the case of pop ups, which is so problematic for the user, removing these service announcements in such high demand that these services are now integral parts of the browsers Internet and no longer have to be purchased separately.
It was inevitable that the Internet will become a resource for marketing, as vendors are nothing to do concentrates and locks in a group, as an opportunity to sell. However, sellers should remember some things. One of them, that their everyday user, usually a function specific. If they want to buy a car, they will seek bids on its own. If you want to learn business strategy, look up. If you are a company like Google, fine and dandy as it can sell ads seem to be specifically targeted to these audiences are ready for concrete action. Or any other company for that matter, because then all they care about is primarily the SEO, ranking and all that. That's why the Google ad programs are so effective. Are directly targeting your ad to buy at a hearing that is not only the search for a specific product but an audience that is also highly actionable.
But when you start interfering in the personal media and social, with sales pitches or ad text automatically will trigger a reaction of confrontation, because you're doing just that, an intruder. The user did not request a release, was not interested in him, and are uncomfortable with having there so their first instinct is to look further. It is not to ask questions. No interest is peaked. His first instinct is ignored and the second is actively finding ways to avoid this in future.
One needs to look beyond that once "great" argument ad e-mail marketing, now more commonly known as "spam" in order to understand this.
Think of it this way. Social media is equal to the media personnel. Users are there to interact in a slightly more personal level with each other than to say, a message board, or simple forum. That level of intimacy, while not enough to inspire a sense of absolute privacy necessary, is enough to inspire a sense of personal space. The attempt to insert the product on that personal space is viewed as an intrusion, and creates a reaction contradiction users.
Speaking of forums or bulletin boards. Why there is a big push to use the market to be created for them? Judging by the same criteria as applied to Facebook, Twitter or MySpace, should be "great opportunities", as they also fall within the sphere of social media. Could it be that unlike these large groups of SM, the smaller ones have far greater control of their privacy, because they are usually moderated by the users themselves, and so much more to discourage actively marketing and sales? Point is, why do they do? What to call those who try? And what about those who try?
To respond to rhetoric.
That discourage marketing group, because it is not what the group is there. They call those who try it, spammers. And the ban and block those who try it.
The only difference with the giants of Facebook and the like is that there is strict control over the privacy and address the group. The door is open to everyone and what the seller is placed on the door too. However, just because he can get in the door, does not mean that the group is more willing to listen to him. Otherwise. Without the control provided by the moderation by being present in the social media small communities like forums and message boards is the responsibility of users to maintain their personal space and keep it free of unwanted known as spam. And they understand this, and are automatically in that frame of mind, only by the very fact that they are using these forms of social interaction.
Any field, no matter how you couch it, it will be the label of an intrusion, and therefore spam in users' heads
The point is, SM users do not care about your gizmo, and if they want to know about a device, you go where the information is in gadgets.
When you go somewhere to talk about Jill's birthday party, or new jobs Bob Jacks mean ex-girlfriend or simply are not interested. "Social" Media communication. The name alone should be the main runway. Socialization, friendship, friendly interaction.
Consider being at a party.
You play with 2 people are talking, shooting the breeze, talking about last night.
A fourth appears and introduces himself. Looks like a nice guy.
You all talk for several minutes.
Soon he found his opening, and is present on its large real estate company and how he would be happy hook you up. You really should call him, because if they do not act soon, will not be able to help you with all the great deals that will not always exist.
In the first three conversations the participants, something that has happened.
Each of these has been a red flag in your mind go. Each is now considering this conversation died, or need any cut of a quarter.
The next day, the three talk.
What do you think is going to have to say about the new guy?
Will "Wow, can you imagine our meeting lucky new guy and do all that much information on the property Real estate?
Or is "geeze, do not you think as each party has some Yahoo trying to drag companies and sell it or something? "
Since his election, the average Internet surfer would choose not to have any marketing in their Internet experience.
The whole point behind this is that effective marketing is effective because it is properly targeted. Google sells advertising space that welcomes guests Ad located right where necessary, against seeking a motivated buyer for this particular product. Newspaper ads are effective, because buyers are getting read local sales and offers. Television manages to start advertising, because if a viewer wants to see his show who have no choice but to endure the commercials. But to put television in perspective, remember, when the viewer chooses to use the bathroom, or update your drinking? During the ads.
With the Internet, consumers have the best options of all. Not even have to wait for the trade. All you have to do is to ignore that, if this is by blocking their invitations, ignoring his friend request, or leaving a particular social network to another if the market becomes too annoying. Social networks like Facebook and MySpace are not there because people wanted to have a contact list of marketing at your fingertips, but because they want to share life with other like minded people. They already have all the publicity they need at their fingertips. He knows how to use Google.
About the Author
Author. Paul Novak- webmaster for Alicia’s. http://writingfourmylife.com Article is copyright 2009-2010 Paul Novak & Alicia’s@expressionsbyalicia.com
Dingoo – Personal media player
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