Digital Reader

Top Ten Benefits of digital magazines

Digital magazines are at the forefront of the revolution of Web 2.0. They merge traditional values with the reader unprecedented interaction, timeliness, longevity, value and environmental awareness. Unfortunately, many of the stalwarts of media and industry advertising have yet to understand the distinction and the consequent impact of digital magazines.

Some confusion is understandable since available technologies for digital journals are published in a growth phase. The options for publishers to expand, rather than convergence. This has a direct impact on a number of important areas. Advertising, for example, can be handled as an ad to show in a printed magazine, or can be run like a banner online, in both presentation and pricing.

The extent to which the model of the print magazine are transferred in the digital world another area where options exist and are being extensively explored. Some presentations use a page of "flipped" to simulate the model graph management of a physics journal. Others argue that this visual hyperbole is unnecessary and would only use a visual landscape format to present their product.

BEYOND WEBSITES

One area that is adopted is the consistent use of traditional print design, often rich in graphics, photography and source selection. This approach is distinguished immediately from a simple digital magazine website. By taking the best of forms and online worlds, digital magazines provide a unique value proposition that is just beginning to be recognized by marketers and advertisers.

There are a significant number of differences between print and digital journals, many of which substantially improve the value of the latter. Let's look to what they are.

– Persistence – digital magazines are still available if the publisher allows. Similarly, an advertiser's message, is still longer available in print. Digital magazines keep giving. Most publishers Save the numbers immediately available online, so that the audience of a particular issue continues to grow with time.

– Eco-Friendly – digital magazines consume no paper, ink or chemicals. Landfills are not filled. Today, only 20 percent of magazines are recycled from the house, according to the Association of magazine publishers. Even a little magazine, say having 68 pages and a circulation restricted to 20K, consumes 12 tons of paper for each topic. The transport of the finished product merely increase the burden of the environment.

– Interactive – digital magazines may provide links to your website for instant access or order. Moreover, the visual message can be enhanced with animation or video for greater impact. The days of waiting on the results card reader service are in fact come.

– Contemporary – digital journals are no less publication of an email is less than a letter. They appeal to a younger demographic that Web 2.0 is technology savvy, early adopters seeking information and generally not afraid to take risks. They are not "worth" less than print publications. For one smart phone, messaging, while on the road is not worth less to write a letter or a note, right? Instant access to information through a GPS device is not a value lower to reading a map.

– Search Engine Friendly – digital journals can be indexed by major search engines, providing a new way to attract readers to your message. Readers looking for specific information can arrive at a magazine page as easily as they can in a website.

– Economy – For print magazines, advertising dollars are not paying to finance three in four copies of each are sold at a kiosk in addition to its transport and disposal end.

– Professional Magazines – Most digital today are the same as their print competitors in the presentation, quality and editorial photography. In fact, readers seem to love them, 88 percent of 11,642 respondents to a survey conducted by Texterity BPA and said they were very satisfied or satisfied with their experience digital magazine.

– Adaptive – digital magazine can accommodate the latest in the preferences of the consumer electronics (eg, issues of iPhone). They can also be "shelved". Most publishers offer the option for the viewer to read the publication online, or download the reading offline. They can be stored and retrieved for future reference.

– Opportunity – digital magazines can deliver the information before publication printed. Long lead times are a thing of the past. People search out online publications, newsletters and websites, precisely because they bring news current to light faster than most print publications.

– Dynamic – the digital magazine technology continues to develop and bring further improvements in the near future.

As a result of these factors, digital journals are – or can be – less expensive, have greater reach and deliver improved ROI. Digital magazines are not subject to restrictions as arcane as the folio and count the costs of compliance, the escalating cost of paper and ink and other physical problems. They are not subject to import restrictions or export and are immediately available to a wider audience. They give you more and faster and cost less. What is not computing here?

SIMULTANEOUS RELEASE

We are seeing an increasing number press publishers delivering digital editions. In part this may be easy to do, because before the end of the exit of the press, as high resolution PDF files, can also be fed directly into the conversion software to build an electronic version.

Increasingly, we are also seeing examples where existing print journals retracted and replaced by digital versions only. This is a consequence of current economic challenges, which also are producing new beginnings in the digital publishing world only.

Pulitzer Prizes, the most prestigious journalism awards in the U.S., recently announced it was expanding to include only publications online, in full recognition of the full evolution of the media digital communication. This is no longer a niche within the publishing world, but a new medium for their own development.

However, the new publishers in the world digital only need to recognize that, for now, digital journals are not a direct replacement for the print media. The main reason for this is that readers tend not to use them in the same way. For example, there may be a tendency to allow items to grow in size, simply because the page is minimal incremental cost. One might think that this would increase the value of the publication to the reader and in the case of highly specialized information, is likely.

For more general topics, however, we must recognize that people exhibit shorter attention spans to interact online and probably moved to the field of digital magazines. Until the hardware more closely simulates the physical experience of a print magazine, reading digital magazines is likely to remain an "on the fly" experience – either at the filling time while commuting on the train, waiting for a connecting flight or rebound a few minutes for a day busy.

Finally, some argue that the physical experience of paging through a magazine, full of exquisite photography insightful paper copy of superior quality using better production methods, will never be replaced by some kind of "electronic paper" and are totally correct. These "coffee table" magazines are wonderful experiences when you run through them. Take the wood-paneled library, full of exquisite flavors of Kona or Blue Mountain coffee, Napoleon brandy and cigars. There are some print publications that deserve to be treated this way but, let's be honest, most do not.

When you need to get the attention of modern readers, digital magazines must become a cornerstone in its promotional strategy.

About the Author

Donald Roy is Managing Editor of UberDrive Magazine, a digital-only automotive enthusiast magazine. He also publishes The Chrome Pony – a daily news web site for pony car enthusiasts and has been Technical Editor for Modified Mustangs magazine, a printed publication. UberDrive Magazine can be viewed through its web site at www.UberDriveMag.com

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